Chow Tai Fook Jewelery Group Ltd, the world's leading jewelry house, celebrated its 85th anniversary on November 28 this year. In honor of this event, a special display of jewelry and an exhibition of jewelry products was arranged. The brightest representatives of the world of jewelry fashion, industry, business, as well as journalists from various publications, gathered to celebrate this remarkable event chaired by the Director of Chow Tai Fook, Henry Cheng.
At the gala evening, some of the brand-name masterpieces of Chow Tai Fook jewelery were shown, which highlighted the company's achievements in making jewelry. Among them there were several versatile ornaments created in cooperation with the leading players of the diamond industry specifically for the 85th anniversary of the famous Chinese brand. The common theme of the work was "The Scarlet Universe".
Platinum Guild International, World Gold Council, Forevermark and Rio Tinto - each of these well-known companies presented their own collection, embodying "Water", "Earth", "Man" and " "Light", respectively. The top of the collection was the necklace "Fire", created specifically for the acquisition of Chow Tai Fook American brand Hearts On Fire.
"If we look at the entire 85-year history of Chow Tai Fook, we will understand that our brand's philosophy has always been based on authenticity, trust and quality - these characteristics have allowed our company to win the hearts of our customers throughout Greater China," Cheng said.
In April, the company proved its commitment to the development of its business by opening a new headquarters in Shenzhen City in Continental China.
The main activity of Chow Tai Fook is the production and retail sale of premium jewelry, including products from gold and diamonds. Brand Chow Tai Fook is known for its conscientious attitude to customers, authenticity, as well as the quality, design and value of manufactured products. The group of companies has a branched chain of retail stores with more than 2,100 locations in more than 480 cities in Greater China, Singapore, Malaysia and South Korea.