Online store of diamonds and jewelry with diamonds iDIAMONDS.com became the first jewelry online retailer that will accept the electronic currency Bitcoin for settlements with customers. 
According to a study conducted by the online store iDIAMONDS.com, headquartered in the World Diamond Tower in New York, "the biggest consumer problem in the retail diamond market is too much choice and too much information."
One of the founders and CEO of the company Dan Gildoni aims to solve this problem by simplifying the process of buying diamonds, including using lower prices than in regular stores and Bitcoin calculations.
"As you know, diamonds are forever, their value is traditionally growing, it is a stable product and a demanded product," Gildoni said.