The gradual recovery of the economy should promote a moderate increase in sales in stores and via the Internet during the holiday season of 2014, according to a forecast prepared by the audit and consulting company Deloitte.
"The growth in profits, wages and the number of jobs are positive indicators before the holiday season," said Daniel Bachman, senior economist at Deloitte in the US "The level of debts remains at historically low levels, and the profit from stock markets along with rising prices on real estate can stimulate a higher level of consumer spending than in previous years. "
Deloitte forecasts that the total volume of retail sales from November to January will be from $ 981 to $ 986 billion, which is 4% - 4.5% more than in the same period last year. At the same time, sales through the Internet and by mail will grow from 13.5% to 14%, experts say.
"Our research shows that 84% of buyers use electronic tools before and during shopping," said Alison Paul, vice chairman of Deloitte LLP. "In addition, using such devices make purchases 40% more likely than those who they do not use ".
"Against the backdrop of the growth of online sales, interaction with customers through virtual and real channels offers more sales opportunities than using only digital or mobile channels," she added.
In general, Deloitte notes that, despite the tense situation in Ukraine and the Middle East, improving the economic situation of consumers should more than compensate for the influence of foreign conflicts on consumer confidence and retail sales.