Market analysts were disappointed by the performance of traditional US jewelry retailers in the already familiar weekend sales after Thanksgiving, the National Retail Federation said in a statement. This is reported by the Rapaport agency. Preliminary results showed an 11-percent drop compared to last year to $ 50.9 billion. However, online sales showed steady growth for both Thanksgiving and Black Friday, comScoreInc reports.
"Online sales on Thanksgiving Day and Black Friday showed surprisingly high growth, every day buyers spent more than $ 1 billion through trading platforms on the Internet," said Gian Fulgoni, professor and director of comScoreInc. "It is clear that the excitement in online trading gives us cause for optimism, as the shopping season is just beginning."
In the first 28 days of the Christmas shopping season, determined by comScore as the period from November 1 to December 31, retail sales on the Internet grew by 15% year-on-year to $ 27.7 billion. Online sales for Thanksgiving showed an increase of 32% volume in $ 1 billion, and on Black Friday - in 26% to a volume of $ 1.5 billion, noted in comScore.
The comScore forecast for the holiday season of 2014 says that buyers in the US will spend $ 61 billion, making purchases from their personal computers, and an increase of 16%. Total spending using mobile devices will reach $ 7.9 billion, showing growth of 25%.