The World Diamond Mark Foundation (WDMF) and the Turkish Jewelery Exporters' Association (JTR) signed a memorandum of understanding during a press conference on enhancing the level of cooperation between organizations.
The signing was also attended by a number of representatives of the Turkish side, in particular, the Istanbul Stock Exchange (Borsa Istanbul) and the HRD Antwerp Turkey (the Antwerp World Diamond Center).
Cooperation with JTR is aimed at the implementation of WDMF programs in Turkey.
"In practical terms, this means that the first WDMF pilot program for accredited retailers, also called" Authorized Diamond Dealers "(ADDs), will begin to be implemented in Turkey, which is one of the fastest and fastest growing consumer goods markets in the class luxury ", - explained the president of WDMF Alex Popov.
"Turkey has made huge steps in the jewelry sector in recent years, and its exports to many countries of the world are growing rapidly." Our own market is also developing rapidly, which is helped by the influx of tourists who buy jewelry. "At the same time, we feel that there are great opportunities not only to improve our marketing, but also to expand our opportunities for professional training, branding and promotion of products.In particular, cooperation with HRD Antwerp is a good example of the forces that we are undertaking to improve the quality of diamonds and the retail of diamond jewelry, "said JTR Chairman Ayhan Güner.
During the press conference, the partners also presented the first issue of the joint international magazine dedicated to the diamond and jewelry industry, World Diamond Magazine.