According to a study of consumer spending during the holidays held by Prosper Insights & Analytics agency in October for the National Retail Federation, almost 25% of Americans would like to have jewelery for Christmas, Hanukkah, Kwanza or New Year. Compared to the previous year, this indicator grew by 1.5% from 23.3%.
According to the study, the average amount that an ordinary American agrees to spend on gifts has grown by almost 5% and reached $ 804.
"Retailers have a reason for optimism in this festive season, one of the most important proof of this is the confidence of consumers in spending on gifts to their loved ones," said Matthew Shay, President and CEO of NRF, "but the economical behavior of Americans will be noticeable in these holidays, as they continue to rely on discounts and sales. "
One of the main trends noted in the study, the migration of purchases on the Internet. More than half (56%) of all respondents are going to make purchases online - this is the highest figure for the 13-year history of this survey. The average buyer will buy almost 44.4% of all gifts for the holiday via the Internet, also the highest since the moment when this question was asked for consumers for the first time in 2006, stresses the NRF study.
The federation forecasts a growth of holiday sales by 4.1% this year.