American design studio Calvin Klein opened a boutique selling jewelry and watches not far from Edinburgh in Scotland in conjunction with the Swiss Swatch Group. The new store is the biggest boutique of Calvin Klein in the UK, Rapaport News reports.
In addition, the fashion brand announced the expansion of its sales in the Internet trading segment by launching a new trading site on calvinklein.com, which by the end of 2016 will allow buyers from more than 20 countries without intermediaries to purchase goods under the Calvin Klein brand.
Each of the more than 20 local websites will be created taking into account the specifics of local markets, while demonstrating a homogeneous brand strategy on both personal computers and smartphones and tablets. The first of these sites will be launched in the US, after that it will expand in Europe, North and South America, and then in Asia.
"The launch of the new website will greatly impact the territorial reach of our brand as well as the level of adaptation to the needs of our users," said Steve Shiffman, CEO of Kelvin Klein. "It reflects our commitment to the brand around the world, and We also create personal experience with every purchase of our products in the local market.With the help of a thorough research of the needs of consumers, their experience and local trading features, we have made our new site serve as a point of interaction for our customers lei and the brand and at the same time was a versatile and beautiful. "