The retailer of gold and diamond jewelry Kirtilals recently celebrated the start of a new wedding season with the presentation of the largest collection of diamond necklaces. The jewelry collection includes over 500 different samples of wedding jewelry of the price category from 200 000 to 10 million rupees. In the design of products from Kirtilals a combination of traditional, classical and modern styles can be traced.
The company also developed the concept of a virtual studio, where consumers can design models of jewelry together with their designers. This service can be used in the company's branded stores.
Since the jewelery industry has experienced difficult times, which was especially noticeable in the last quarter of 2013, when restrictive measures for gold imports caused a deficit of gold in the domestic market, Kirtilals focused on diamonds.