According to a new study by Citigroup Inc. conducted by Hart Research, this year more than a third of Americans surveyed (35%) plan to spend less on presents than last year.
Nevertheless, it is noted that this is the lowest level of reduction of the holiday budget for the period since the beginning of the financial crisis.
According to the study, 11% of Americans plan to increase holiday spending, and more than half of those surveyed (52%) will keep spending at last year's level.
On average, Americans spend $ 968 on purchases this season, which is $ 60 more than the corresponding figures for 2011, according to the study.
"Probably, Americans do not always follow a few simple ways to save money during the holiday season. But many still have the time to stretch their holiday budget this year by comparing online prices, using bonus points accumulated on credit cards, buying gifts, and finding the best offers through social networks, "said Linda Descano ), the head of Citi for content, social networks and marketing in North America.