Zale Corporation announced the results of sales in the festive season of 2013. Sales of Zale for the period from November to December 2013 increased by 2%. However, sales revenue decreased by $ 11 million compared to the same period last year and amounted to $ 556 million. The decrease in revenue is due primarily to the fact that the company reduced the number of outlets.
"In the festive season, we concentrated on promoting our exclusive products, improving gross margins and developing our main national brands," said Theo Killion, CEO of the corporation.
During the conference call, Killion noted the harsh conditions of the past holiday season, including a sharp drop in the number of customers who visited shopping centers, adverse weather and fewer days of sales.
"We spent the festive season at a decent level, despite the difficult retail situation. The results of our activities during the holidays give us confidence that we will be able to achieve our expected financial performance for the financial year, "the head of Zale Corporation said.