According to the market research of the Russian jewelry market, the annual growth rates of the market are about 10-15%, the Russian Jewelery Network reports. With the current consumption model, the market will be fully saturated in no more than 8 years. According to experts, currently the market is saturated only by one third, which indicates the possibility of accepting new players.
Among the companies leading were Adamas and Krastchemmet, which in 2012 sold about 11% of the total sales per year. In the jewelry market there is seasonality, so, the main sales volume in the retail market falls on the last decade of January and the period from February 23 to March 8.
One of the trends in the jewelry market is the increase in the share of Internet commerce. Psychologically, Russians are still wary of the possibility of buying goods through the online store, however, this segment shows a growing trend. If in 2010 the share of jewelery purchases through the Internet was estimated at 1%, today it is at least 2.5-3%.