A temporary rise in jewelry sales will be observed over the next two years due to the increase in the number of weddings, however, in the long term, jewelry consumption will decline. According to the results of 2013, American sales of jewelry and watches will reach $ 79 billion, according to a recently released report "The state of the main jewelry market", prepared by Equity Communications.
According to the report, earlier young Americans have postponed their wedding plans due to difficult economic conditions. Historically, the number of marriages among Americans is falling, when consumers face economic uncertainty. However, today their expectations are more optimistic in connection with the improvement of employment prospects and the labor market. This means that this year the number of weddings in the US will increase.