The World Diamond Mark Foundation (WDMF) publicly presented the Victoria necklace created by Messika Joaillerie from Paris, inlaid with a 60.06-karat bright yellow fantasy diamond. The diamond, framed by a thin frame made of platinum, which creates the illusion that the stone soars in weightlessness, has attracted the attention of thousands of visitors to the Jewelry Exhibition in Istanbul.
Organized by the Turkish Jewelery Exporters' Association (JTR), the WDMF public event, sponsored by André Messika Diamonds and Valerie Messika Jewelery, was one of the highlights of the exhibition and attracted the attention of local and international TV channels and news agencies.
Although the cost of the necklace was not officially announced, experts estimated this product at about € 4 million.
"WDMF's main goal is to promote diamonds among consumers, which is why we are constantly looking for opportunities to create media events in the center of which would be diamonds. from JTR, Istanbul Stock Exchange (Borsa Istanbul) and HRD Antwerp Turkey, the stand with a necklace "Victoria" was placed at the entrance to the exhibition, it was seen by thousands of visitors, "said WDMF chairman Alex Popov." This is another example of an event which is designed to promote diamonds in the media space, which attracted a lot of attention to diamonds and jewelry with them. "