Tuesday, December 12, 2017


The jewelry brand Coronet has created a brilliant guitar Gibson to celebrate its debut at the Baselworld exhibition, which is currently taking place in Basel, Switzerland. Coronet teamed up with Chow Tai Fook and designer Mark Lui to enter the Guinness Book of Records, creating the world's most expensive guitar.
Named "Eden Coronet" guitar is encrusted with diamonds weighing more than 400 carats, and approximately 1.8 kg of 18-carat gold. The approximate cost of the product is $ 2 million.
Aaron Shum, head of Aaron Shum Jewelry, said: "We were very pleased to team up with Chow Tai Fook as a diamond partner who sponsored the purchase of high-quality diamonds, as well as with Gibson Brands, who also helped us create the Gibson diamond guitar The product was implemented thanks to the designer Mark Louis in an attempt to get into the Guinness Book of Records. "
The Coronet team, assembled to create a unique tool, consisted of 62 masters, three development specialists and two project managers led by Peter Wu, a well-known master of decorative and applied arts. A team of 68 people spent about 700 man-days to create a finished product from concept development to market research, design, technical analysis, material procurement, molding, casting, polishing and quality control.
According to Henry Juszkiewicz, chairman and CEO of Gibson Brands, "We were pleased to partner with Aaron Shum Jewelry Coronet brand and designer Mark Louis in creating this masterpiece." This cooperation confirms our commitment to the excellent design and craftsmanship of this facility. "
After demonstrating the guitar at the Baselworld exhibition, Chow Tai Fook will organize her show in some major cities of Continental China.

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