The field of Internet trade shows steady growth, recently in this segment the Indian PC Jeweller started working, which, according to media reports, signed a cooperation agreement with Blue Nile Inc, the leading online jewelry sales company in the United States. As part of the partnership, it is planned to assess the potential of the Indian online jewelry sales market in the long term. This is the first step towards the possible conclusion of a strategic partnership agreement between the two firms.
Founded by PC Garg, PC Jeweller is engaged in the production, retail and export of gold, silver and diamond jewelry. The company owns a network of retail stores throughout India, through which it sells mostly gold jewelry with diamonds. The company entered the open market two years ago. At the moment, PC Jeweller owns more than 50 stores in 42 cities and 17 Indian states.
Blue Nile, founded in 1999, is one of the largest online retailers of diamonds and offers customers a rich selection of wedding rings, wedding rings and jewelry. Among the company's competitors are traditional jewelry retailers such as Tiffany & Co, as well as online jewelry trading sites such as James Allen, Belgium Diamonds and Angel City Jewelers.