Hearts On Fire, a diamond company owned by Chow Tai Fook Jewelery Group Ltd, is preparing to launch a new global advertising campaign following the recent appointment of TBWA \ Chiat \ Day New York as its worldwide marketing partner.
The company said that this year TBWA \ Chiat \ Day was given the authority to launch a global brand company.
"We look forward to working with the TBWA \ Chiat \ Day team," said Caryl Capeci, director of marketing for Hearts On Fire, "We are increasing investment in all advertising initiatives aimed at the end user. for our entire brand, and for partners in the retail sector. "Our new global advertising campaign will raise awareness and create excitement for the brand around the world."
Commenting on the collaboration with Hearts On Fire, TBWA \ Chiat \ Day CEO Rob Schwartz said: "In Hearts On Fire, we found a soul mate, they really want to shake the existing order of things in the diamond industry, and we are waiting for the opportunity to start working with them. "
Hearts On Fire, which was purchased by Chow Tai Fook in June 2014, is sold in 500 stores in 32 countries, including 13 own boutiques and the company's website.