De Beers Diamond Jewelers launched a new website at debeers.com, which should provide "continuous" access to visitors from both desktops and tablets and smartphones.
The statement says that the new site should be optimal for "connoisseurs of jewelry" and for those who first decide to touch the timeless attractiveness of diamonds.
"The new website debeers.com is an important step in the development of our brand. We wanted to create a new experience for our users that would be exciting and profound, and also correspond to the unique philosophy of our brand, "said De Beers Diamond Jewelers CEO Francois Delage.
"Our site, inextricably linked with the 125-year history of De Beers mastery, offers visitors an excursion into the wonderful world of diamond jewelry, as well as advice from our experts from the De Beers Diamond Institute."
It is also reported that the new section of the site, entitled "The De Beers Difference Unique Features", will allow visitors to discover the secrets of creating jewelry in such sub-sections as "Our Diamonds", "Our Skill" ( Artistry), "Our guarantees" (Peace of Mind) and "Our Story" (Our Story).
De Beers SA, world-famous diamond mining company, and LVMH Moët Hennessy-Louis Vuitton, the world leader in luxury goods, established De Beers Diamond Jewelers in 2001 as an independently managed and self-sustaining company.