Forevermark, the diamond brand of De Beers, last week announced the results of 2013, the success of which was determined mainly by the continued growth in demand in China, the US, India and Japan, the press release received by Rapaport said.
CEO Forevermark Stephen Lussier (Stephen Lussier) commented on the results of the year as follows: "The brand showed very good results last year. We managed to confidently position the brand in the international arena; Forevermark is represented in 12 major markets in more than 1,300 retail outlets. "
Since the establishment of the brand in 2008, its expansion in world markets was actively underway. Last year, the number of stores selling diamonds Forevermark, increased by 40%. In 2013, the program of licensed suppliers was launched in Australia, Brunei, Kuwait and Namibia.
The Forevermark Diamond Institute also announced very successful results of the year. It was recently announced that a second diamond labeling and valuation company would be opened in Surat in early 2015 to meet the growing demand for these services.
To date, more than 870,000 diamonds worldwide have a unique Forevermark mark.
In the second half of 2013, the fourth design collection Forevermark - Cornerstones ™ was presented, which provided a significant increase in sales of partners Forevermark by the end of the year - the peak season for diamond products. It is expected that in 2014 the trend of sales growth will continue.
The Forevermark brand has ambitious plans for 2014. "We are looking forward to the coming year, planning to expand the distribution of diamonds in all key markets and enter new markets, which remains our priority."