The Dubai Gold and Jewelery Group (DGJG) reported a 25-30 percent increase in sales of gold jewelry to the UAE after their deafening success with buyers at the Dubai Shopping Festival (DSF) this year. The group of companies reported a record increase in attendance at all retail stores of its partners. It should be noted that DGJG organized several promo actions on the occasion of its 20th anniversary. The buyers took part in many events - from the Dubai Jubilee Gold Chain, which entered the Guinness Book of Records, to the drawings of 100 kg of gold and 40 carats of diamonds in lotteries. Trade indicators at the beginning of this year surpassed the figures for 2014.
Tawhid Abdullah, chairman of the DGJG, said: "The price of gold is one of the most important factors for the industry, determining the direction of its movement, as well as the scope of promo actions among residents and tourists." This year a significant portion of all purchases fell on tourists from other countries, so their inflow is so important for us.On the last Dubai shopping festival, we not only launched the largest promotion, but also set a new world record to mark the 20th anniversary of cooperation with the Dubai Festivals and Retail Establishment (DFRE). toyaschim proof of our commitment to the people and the Government of Dubai. "
DSF is a major international event that adds value to all sectors of the industry, including retail sales, hotel business and aviation.