Rio Tinto Diamonds (RTD), which has been operating in China for five years, whose market is rapidly picking up global jewelry trends, presented its latest collection of diamond jewelry from the Argyle mine at the International Jewelery Show in Hong Kong. The release of the new collection is part of Rio Tinto's plans to develop a segment of fashion jewelery in China. In addition, it will enable buyers to purchase something other than engagement rings with tapeworms.
PDLG Creative Intelligence Company presented the latest trends in design at the exhibition in Hong Kong, and the director of the company Paola De Luca said: "The trends are becoming more global, and consumers still want expressing themselves through jewelry. to tell about these global directions in the design, which are tailored specifically for the trading partners of Rio Tinto in China. "
Bruno Sané, head of marketing at RTD, said: "We entered the Chinese market in 2010 after realizing that Chinese buyers started using diamond jewelry as their daily accessories." We were pleased with the development of this trend in recent years".
The increase in production at the Rio Tinto mine Argyll in Australia will provide the necessary volume of supplies of diamonds for the Chinese jewelry market, as the quality of these stones is ideal for creating fashionable jewelry. In addition, Rio Tinto will promote its "Diamond Fashion" initiative, which will provide the Chinese diamond trade industry with tools for research, training and marketing.