Representatives of the Israeli diamond industry have begun preparations for the June Hong Kong Jewelry & Gem Fair to be held at the Hong Kong Convention and Fair Center on June 25-28, 2015.
This year 70 Israeli companies will take part in the fair, which will show visitors their products at the Israel Diamond Institute (IDI) pavilion. These days representatives of various companies meet with designers of Outsmart in order to plan the design of their exhibition stands.
For the first time, the team of designers from Outsmart met to work with diamantaires three months before the show instead of six, as it was before. Due to this small change, the companies will have the opportunity to change the design of their stands in accordance with their current needs.
The converted Israeli pavilion, used at the March exhibition in Hong Kong, will be installed at the event in June. The updated design, which uses light colors and emphasis on company names, was enthusiastically received by both participating companies and visitors to the recent exhibition.
"Israeli diamantaires believe in the Southeast Asian market," said Ira Tsirlina, marketing manager at IDI. "We operate in various ways to promote the exhibition, both before the event and during the exhibition itself. so that we can make as much as possible a significant contribution to the success of participating companies. "