Pandora published its financial report for 2014, which says that the revenue of the group of companies for the whole year increased by 32.5% and amounted to $ 1.8 billion compared to $ 1.4 billion in 2013.
The gross profit margin was 70.5% compared to 66.6% in 2013. The amount of gross costs increased by 24.3% and amounted to $ 1.2 billion. Profit increased by 39.5% to $ 475 million. In all regions of the company's presence, there was a strong growth. Revenue in both Americas jumped by 20.6%, growth in the US was 13.1%, and in other countries of the two continents - 46.1%. In Europe, sales rose by 38.8%.
In the fourth quarter of 2014, Pandora's revenue was $ 607 million, an increase of 40.4% year-on-year. The gross profit margin as a percentage of sales reached 71.6% compared with 68% a year earlier. The amount of gross costs increased by 33.6% to $ 396 million. The profit grew 36.3% to $ 154 million.
The total sales volume increased by 22.1%, and the average price of one jewelry sold was increased by 15% to $ 22.23.
Pandora CEO Alan Leighton said: "The performance of the fourth quarter of 2014 was the best in the company's history, and of course the past year was very successful for Pandora." We again set the highest bar for the company's revenue, which was due to growth in all areas of our company. activity and groups of our goods.The revenue from the sale of amulets and bracelets increased by 25%, and the proceeds from the sale of rings exceeded $ 152 million. In addition, this year we opened our 1400th salon-shop, which reflected our aspiration Sit sale on this direction. "
Pandora jewelry is sold in more than 90 countries on six continents through a network of approximately 9,900 sales outlets, which also includes more than 1,400 stores.