Leibish Polnauer, CEO of Leibish & Co., spoke about the prices of colored diamonds and their growth in the historical context at the International Diamond Week in Israel.
Leibish has been working with fancy diamonds and diamonds for more than two decades and was one of the first who decided to use the Internet for diamond trading.
"In the 1990s, no one believed that we could sell colored gemstones online, and no one expected a serious increase in the price of colored diamonds over such a period of time," he said. "Two people had a strong influence on the trade in color precious stones - Lawrence Graff and the Sultan of Brunei, Graff was one of the first to use colored diamonds in the jewelry industry, which made them public, while the Sultan of Brunei bought from him jewelery with colored diamonds at the Su mmu about $ 3 billion. Now he has an amazing collection of rare colored diamonds, which have grown significantly in price. "
Polnauer noted the importance of diamanters searching for their niche in precious stones trading and said that "the diamond is only a piece of jewelry." Today, buyers want to pay for a finished product, not a thing, broken down in parts. "They do not want to search among all available offers that they need, they want the purchase to be complete and unique.This adds value, which diamantaires so need, and this is what they need to give their customers. "
Polnauer also spoke about the advantages of trading in colored diamonds: "There is no standard of prices here, they can be installed more freely."