De Beers is talking about the continuation of the "success" of the diamond industry that has been observed in the past few years, as well as the importance of reliable sources of rough diamonds, financing the industry and supporting the demand for precious stones.
Chief Executive Officer Philippe Mellier said at a meeting of sightholders in Botswana that if all partners fulfill their obligations to support the industry, then all companies will benefit from this in the value chain.
"We at De Beers primarily pay attention to the reliability of diamond suppliers, and we also invest in projects that will ensure an unchanged level of production in the future, and I am happy to report that we have made great progress in this direction," Melier said.
He said that De Beers continues to invest in the "critical" Cut-8 project at the Jwaneng mine in Botswana that can bring about 100 million carats of diamonds.
Mellier added that the underground mining project at the Venetia Mine will extend the life cycle of this South African mine to 2044.
"Significant progress has been achieved in the construction of the main facilities at the mine in 2014. This project will bring another 80 million carats," said Meillier. "In Canada, we are successfully developing one of the largest new diamond projects - the Gahcho Kue field. start production at a new mine in a couple of years. "
The top manager also said that after two years of modernization work, De Beers finally managed to open the Sendelingsdrif mine in Namibia.
"The mine plays an important role in extending the life cycle of our operations in Namibia, and will also improve the diamond mining performance in the future," he said in this regard.
He noted that for all these capital multi-billion projects, a significant amount of financing was required and that De Beers understands the importance of this fact for sightholders.
Mellier said that the demand for diamonds was not stable for a year. In this regard, it is important, he noted, that in the process of overcoming instability, the value of the company's reserves was not questioned.
"If all segments of the supply chain are financially stable, then the basic price of the product - one that is based on consumer demand, which is a true source of diamond prices - can be more effectively recognized at each section of this chain."
According to Mellier, maintaining the demand throughout the value chain in the long term requires the company to create and maintain the value of diamond assets.
The head of De Beers said that at the moment the company is investing in the future level of production in order to ensure consistency in the supply of rough diamonds.
"We are investing in our expansion strategy in order to get the most effective mechanisms for bringing the product to the market, and we are investing in maintaining the level of financing, which serves to preserve our client base and improve the prospects for the entire diamond industry." We invest in maintaining the demand through our Forevermark brand, which showed significant growth for the reason that its philosophy finds a response in the hearts of customers around the world, "concluded Mélier.