Cartier, the manufacturer of jewelry and premium watches, which already owns a store in New Delhi, plans to open a second boutique in India. At the moment, the company is considering various business models to maximize its potential in this country, reports the Economic Times.
"India is a very important market, we have Indian buyers around the world, but at the moment the market is in a rudimentary stage of development," said Laurent Gaborit, managing director of Middle East, Indian and African Cartier units. take into account the size of the population, incomes and success stories, then here we see a significant potential. "
Cartier, once the royal jewelery house of India, also sells watches through many of its branded branded stores. Despite an optimistic outlook for the future, Cartier, like many luxury brands, faced such difficulties as the lack of a suitable trading environment and the propensity of the people of India to invest in marketing, as evidenced by the recent exhibition of old cars and motorcycles owned by Indian collectors. Cartier is also trying to find ways to teach buyers from India the importance of investing in branded jewelry.
Gabori noted that even consumers should understand the benefits of long-term investments in branded products. "It is difficult to change the established perceptions of people, but as soon as brands enter the game, this view will have to change," he added.