Amazon, one of the largest Internet trading companies, has established a trading platform for traditional Indian jewelery sellers such as Orra, Tara Jewelers, Mehrasons Jewellers, Gitanjali Jewels, Rose Group and others, on its Indian section of the site. Some of the retailers have signed exclusive agreements with Amazon.
The statement of the Indian branch of Amazon says that the new online site will be the largest on sale of jewelry, it will be represented by about 23 thousand items. In the new online store, buyers will be offered precious metals and gems, as well as stones of the sign of the zodiac. In addition, jewelry sections for children and diamonds, guaranteed not originating from conflict zones, will be sold in separate sections.
"Two years ago, it was almost impossible to attract traditional jewelry manufacturers to display their products on online shopping sites, as they feared that the design of jewelry would be easy to copy." Now, jewelers are attracted to the fact that online trading allows you to cover a much wider market within the entire India, "says Vikas Purohit, head of fashion at Amazon.in.
Indian startups selling jewelry on the Internet - Caratlane.com and Bluestone.com - will also participate in the new Amazon project.
Most traditional jewelry retailers consider online sales to be only a secondary source of income in addition to conventional trading.