On November 27 and 28, at the Moscow School of Management Skolkovo, the delegates of the discussion meeting will discuss the strategic plan for 2015-2017.
The round table will be headed by Olga Suvorova, general director of one of the largest online jewelery stores "Sky in Diamonds". For six years, she managed to take the leading position in Russia in this segment, successfully competing with large players - retail chains.
Jewelry is one of the most dynamically growing segments on the Internet, but most importantly, they are one of the most marginal product categories.
Online sales of these products are actively increasing both traditional jewelry brands and online players.
Back in 2012, the Russian company "Center for Strategic Research ENTER", analyzing the performance of Western and Russian companies, determined that a dynamically growing and successful business in the field of trade can be built by making a bid on online, perfume or jewelry.
Buyers understand that choosing through the Internet is more convenient, more interesting, more pleasant.
The founders and directors of online stores will discuss many questions regarding the profitable business in RuNet. How to truly invest in processes, reduce costs, build long-term relationships with customers, find non-standard solutions and strong partners.
Does it make sense for a large offline player to make their own platform for the sale of jewelry or better to have a good online partner. Classification of buyers of jewelery in online. Confidence problems among buyers for online shopping. Finally, is it possible to sell expensive jewelry and diamonds through the Internet?
The round table will also provide an exhibition of innovative solutions for Internet trading.
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