Retail Internet sales in the US during the Christmas season from November 1 to December 31, 2014 grew by 15% to $ 53.3 billion, according to a press release from comScore Inc. The largest amount of holiday spending was recorded in Cyber Monday on December 1, when they spent more than $ 2 billion through their personal computers.
"The season of holiday sales was marked by very high demand in 2014, as the holiday spending of buyers was higher than our optimistic forecasts for this season," states Gian Fulgoni, professor and director of comScore Inc. - Despite the reduced holiday calendar in the US between the day Thanksgiving and Christmas, as well as reports of a decline in sales, US consumers have shown that they can still show high purchasing power in the Internet trading segment this year. Troy buyers, the decline in unemployment and the fall in gasoline prices could create a more comfortable purchasing environment, and consumers have responded to these improvements that have spent unprecedented at the time of the financial crisis amounts to internet shopping.
Cyber Monday has become the busiest day for Internet purchases for the fifth year in a row, this year on December 1, consumers were able to spend a total of more than $ 2 billion. The day after Cyber Monday became the second most sales volume in the Christmas season, buyers purchased goods worth $ 1.8 billion through their personal computers. On Green Monday, $ 1.6 billion was spent on December 8, and $ 1.5 billion on Black Friday. During the fifteen days of the Christmas holidays, sales stood at more than $ 1 billion each day. This indicator was also much higher than last year.