The well-known jewelry retailer Pure Gold Jewelers opened its largest retail store in Dubai's Meena Bazaar shopping area after a complete upgrade. According to the information available, the Indian jewelry group spent almost $ 7 million to upgrade the retail point, which has become one of the largest stores selling gold products in the region.
According to the company, the modernization work was carried out within the framework of celebrating the decade of the group. In the acquired stylish modern look the store presents an extensive collection of gold and diamond jewelry.
The company plans by 2018 to invest $ 135 million in upgrading existing points and doubling the number of trading sites in the UAE and neighboring countries. Only since the beginning of this year Pure Gold Jewelers has opened 10 new stores in the member countries of the Cooperation Council of the Arab States of the Persian Gulf.
Pure Gold Jewelers is one of the most dynamically developing jewelry brands, the company owns 125 stores in 10 countries. For five consecutive years, since 2009, the company's stores have been categorized as "superbrand" by the UAE Superbrand Council. It is expected that rapid expansion in the region will help the company in the next five years to double its revenue.