At JamesAllen.com, one of the largest Internet sites for selling diamonds and jewelry in the US, they announced the receipt of $ 25 million financing for the development of new projects from Israel Growth Partners, IDEX Online reported.
These funds will be used to finance the "aggressive development policy of the company," said representatives of JamesAllen.com. As part of this strategy, the company recently acquired and incorporated into its structure such firms as Segoma Inc, engaged in the technology of visualization of diamonds, and Brio Animation Studio Ltd, which also works on visualization and augmented reality technologies.
In addition, JamesAllen.com launched the "store in store" program in conjunction with a large jewelry retailer Sears.
In addition to its retail direction, the company is creating a trading platform for business, which is used by such giants of the diamond industry as Signet Jewelers, the largest jewelry retailer with 3,500 stores around the world.
JamesAllen.com has created an entire e-commerce and supply chain system that connects all representatives of the diamond industry - manufacturers, retailers and consumers. The platform uses modern technologies for visualization of diamonds and ornaments, which outperforms the quality and convenience of traditional stone evaluation methods and allows producers to significantly reduce the time and costs of selling diamonds around the world.