Indian company Dharmanandan Diamonds at the Hong Kong Jewelery & Gem Fair, which will be held from September 15 to 19, will present the Virtual Showcase, designed to showcase diamond products in 3D format. In recent years, the company has already presented several technological products for the diamond industry that help make retail trading platforms more modern and radically change the ways of acquiring diamonds.
 In 2010, Dharmanandan Diamonds successfully entered the market with an app for the iPad, and in June of this year, at an exhibition in Las Vegas, introduced i-Seller. Unlike the latter, the more advanced technology "Virtual exhibition stand" allows sellers to demonstrate to buyers 3D video of diamonds with an overview of 360 ° on a large screen directly in the showroom, while ensuring a high realism of the image.
"Innovations are part of the DNA of Dharmanandan and are aimed at supporting our strategy, which aims to increase the efficiency of retailers and increase the surplus value of their businesses. We encourage our retailers to evaluate the advantages of these devices, not only individually, but also in their possible combinations, "explained the director of the company Vipul Sutariya.
To install the "Virtual Exhibition Stand" is almost no cost, it can easily buy any jewelry retailer. The application is compatible with the software and hardware currently used by most participants in this market sector and allows you to directly access other products of the company.
"Virtual exhibition stand" will be available for retailers all over the world immediately after its presentation at the upcoming fair in Hong Kong.