In memory of the Indian soldiers who were attacked and killed by terrorists in Uri, the National Assistance Fund industry precious stones and jewelery (Gem & Jewellery National Relief Foundation, GJNRF) gave money to the families of the victims.
The event, which was held in the building of the Indian Diamond Exchange (Bharat Diamond Bourse, BDB), received the support of the Council to promote the export of precious stones and jewelery (Gem & Jewellery Export Promotion Council, GJEPC), BDB, Traders Association diamonds and diamonds Mumbai (Mumbai Diamond Merchants Association, MDMA) and Devendra Fadnavis (Devendra Fadnavis), prime minister of Maharashtra. He personally handed checks for $ 0.15 million to each family of victims of the terrorist attack in Uri.
Fadnavis, who also opened the new data center of the Diamond Exchange, said that this gesture of goodwill is a "landmark initiative, which supports the families of our soldiers for many years. I am pleased to note that the community of traders diamonds regularly supports the work of our soldiers' families and improving the lives of people in the sector, providing all kinds of support, including funding of education for the children of our soldiers. "
GJEPC Chairman and GJNRF Pravinshankar Pandya (Praveenshankar Pandya) said: "I express my deep gratitude to our Chief Minister Devendra Fadnavis, the appearance of which adorned this solemn event Our soldiers - our real diamonds On the eve of the festival of lights, we, jewelers, hope to bring a ray of light.! for families whose grief is too great, so that it can easily go away. This initiative means a commitment to gems and jewelry industry improve society. "
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Seminar on marketing issues the diamond industry will be held in the framework of the International Diamond Week in Israel, and many prominent figures in the industry will take part in it. Although the forthcoming discussion is an excellent opportunity to hear the views of the Association of Diamond Manufacturers (Diamond Producers Association, DPA) and the Foundation of the World Diamond brand (World Diamond Mark Foundation, WDMF) , industry representatives have to help themselves in promoting diamonds as a product category, Alex Popov noted ( alex Popov), Chairman WDMF.
"Judging by the statements of various leaders of the industry, some of us seem to go back in time, waiting for the DPA will be able to learn from the old De Beers initiative, which ended when the company left the diamond industry to solve their problems by themselves," - added Popov. He thinks it unlikely that an organization like the DPA, be able to fully fill the void left by De Beers in the marketing of diamonds.
Meanwhile, the members of the diamond industry itself and not the DPA, the first to recognize the need to promote diamonds as a product category, adds Popov. Now all members of the diamond supply chain need to work together to achieve common marketing objectives.
"You can raise a lot of money, but it will require not only the approval of the mining companies, whose interests may be different from the requirements of diamond manufacturers and traders," - Popov said.
According to him, in this regard, it strengthens the role of markets and the major organizations of the diamond trade, such as the Export Promotion Council of precious stones and jewelery (Gem & Jewellery Export Promotion Council, GJEPC), the Antwerp World Diamond Center (Antwerp World Diamond Centre, AWDC ) and the Israel diamond Institute (Israel diamond Institute, IDI). Cutters, Exchange and their individual members also have to participate in the common effort the industry.
Popov gives an example of the various segments of the luxury industry, which typically spend 5-10% of the wholesale cost of their products for marketing. Market diamond jewelry is estimated at $ 60 billion. Therefore, if the diamond industry will follow the example of other sectors of the premium segment, it will be able to generate the advertising budget of more than $ 1.5 billion, said Popov.
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