Amazon.com Inc. It starts selling series of jewelry with diamonds grown in a lab from a jewelry company House of Eléonore.
The collection "Paradise" by House of Eléonore was launched on Amazon earlier this month, and currently has 29 products with lab-grown diamonds blue, pink, yellow or orange flowers in a frame of 18-carat gold.
On jewelry prices are $ 550 - $ 9990.
Dutch entrepreneur Bernd Damme (Bernd Damme), partially owns House of Eléonore, he noted that the natural colored diamonds are rare and expensive, but reared in the laboratory on a stone platform, like Amazon, do these stones are available to the public at lower prices.
In addition to the line of synthetic diamonds "Paradise", Amazon sells jewelry and natural diamonds from the House of Eléonore.
Royal Asscher experimented with colored synthetic diamonds and jewelry earlier. So, in 2013 the company introduced a line of jewelry "Rebel Chique", which was exhibited for sale only on the online platform.
House of Eléonore is a subsidiary of Royal Asscher, and among its major shareholders - Bernd Damme and others.
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De Beers company said it earned $ 610 million during the second session of the international trade for sightholders and as a result of auction sales this year compared to $ 545 million, resulting from the first round of sales.
De Beers Group noted that demand for rough diamonds began to show signs of improvement as the excess inventories continued to move through the system in recent months.
"Restocking retailers after the holiday season at the end of last year, supports the demand for diamonds, and we, in turn, are seeing an improvement in demand for rough diamonds from the processing segment of the industry", - said the CEO of De Beers Philippe Mellier (Philippe Mellier) in a statement sent by e-mail to agency Rough & Polished.
"Nevertheless, we remain mindful of the need for a cautious approach at a time when the recovery is continuing," - he added.
De Beers previously pointed out that the jump in the first trading session of this year's sales of rough diamonds was due to the holiday season in the US, well past from the perspective of retailers, as well as the low level of procurement of raw materials processing enterprises in the fourth quarter of 2015.
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