The largest specialized jewelry retailer in the US and UK Signet Jewelers Ltd announced the results of the 2014 financial year and the fourth quarter ended on February 1, 2014. Signet's sales in the United States grew by 7.4%, while in the UK it decreased by 3.4%, Internet sales increased by more than 10%.
Signet's total sales in 2014 reached $ 4.2 billion, showing an increase of 5.7% compared to the fiscal year 2013. Sales in chain stores increased by 4.4% on a year-on-year basis. Electronic sales of the company amounted to almost $ 164 million, showing an impressive growth of 26.4%.
Sales of the American division of Signet exceeded $ 3.5 billion and grew by 7.4%. The growth in trade in the financial year of 2014 was due to the assortment of product categories in the stores Kay and Jared, as well as the inclusion of financial indicators of stores Ultra for the whole year, which brought in an additional $ 91 million in sales revenue. The best results of sales showed such categories of goods as wedding jewelry, colored diamonds, accessory jewelry, beads, watches.
Signet's UK sales declined 3.4% year-on-year to $ 685.6 million. Sales in online stores rose 1%, slightly improving from 2013. The most popular categories were wedding and accessory jewelery, watches, including prestigious watch brands, not including Rolex, which in the reporting period were sold in a smaller number of stores.