The diamond brand Forevermark and the company Crossworks Manufacturing Ltd. recently organized the third annual forum for the Canadian partners (Forevermark Canadian Partner Forum), which was held from February 28 to March 2 in Palm Springs, California, Rapaport reports. The event serves as a platform for the exchange of views and ideas with a view to building Forevermark's presence in the Canadian market. You can chat with retailers, representatives of Forevermark and suppliers
on the forum. On the first day of the forum, the president of the American Forevermark division, Charles Stanley, spoke about the current positions of the brand in the Canadian market.
"Our focus in 2014 will be focused on improving the range at Forevermark stores, increasing consumer awareness of the brand and increasing sales of diamonds in conjunction with our existing partners. De Beers group considers Forevermark development to be one of the main strategic tasks in the long term, and we intend to fulfill our obligations to expand in the Canadian market, "Stanley said.