This year, since the Black Friday, there have been recorded retail sales totaling over $ 12 billion, which is 2.3% higher than the corresponding figure for the previous year, Israelidiamond.co.il reported. According to data from various sources, covering the results of sales in Cyber-Monday, online sales jumped by almost 20% in a spurious calculation.
The latest data of the National Retail Federation of the USA show an increase in sales of jewelry for the period from Black Friday to Cyber ​​Monday. Almost 17% of consumers this weekend purchased jewelry (compared with 15% of consumers in the same period in 2012).
The Israeli Diamond Institute for the first time conducted an advertising campaign timed to Cyber ​​Monday, collecting the best promotions for diamond products offered by Israeli companies, offering them to customers directly on their portal and through IDI's social networking accounts.