The largest online diamond jewelry retailer Blue Nile and the Nordstrom chain of stores have entered into an agreement to inspect and assemble the Blue Nile wedding jewelry at the main Nordstrom store in Seattle.
"We launched this program last month as a pilot project lasting 6 months. Customers can familiarize themselves with our goods and try on 75 types of wedding and 40 kinds of wedding rings worth up to $ 20,000, "the representative of Blue Nile told the Internet portal InternetRetailer.com.
Blue Nile, in cooperation with Nordstrom, gave consumers the opportunity to watch and sample selected specimens from the Blue Nile wedding collection before placing an order on the online retailer's website, as they understood the desire of many brides and grooms to see the wedding ring alive before purchasing it online.