Antwerp Diamond Trade Fair, President of the World Federation of Diamond Bourses (WFDB) Ernest Blom and Chairman of the World Diamond Mark Foundation, Alexander Popov (Alex Popov) hold a seminar in which they will share their vision for a global campaign for specific promotion and marketing of diamonds.
During the event, the speakers will inform the listeners in detail about the work being done by WDMF with the aim of implementing and implementing the programs of the World Diamond Brand in support of the advertising of diamonds and diamond jewelry.
"The World Diamond Mark was created by the WFDB to address the key task of increasing the credibility of diamonds among consumers and the media and the attractiveness of this product, as well as strengthening confidence in implementing strict ethical standards throughout the diamond pipeline chain through specific marketing and high-quality educational programs.