Forevermark announced a partnership with Diamond Asset Advisors (DAA) under a program exclusively for Forevermark jewelers. IDEX Online News reports that the program will be aimed at introducing innovations in the diamond sector and will increase the value of the brand for small business owners in the US.
The program will allow Forevermark partners to purchase its diamonds on favorable financial terms, according to which the cost of a diamond is paid only after its sale, but can be paid even earlier without penalties.
This means that retailers will be able to quickly replenish their stocks in the period of maximum sales activity, as well as purchase larger diamonds and expand their options without having to pay large amounts in advance.
Forevermark also announced the pilot launch of a simplified e-commerce project, through which retailers will be able to expand their range of designs for jewelry and stone sizes to match the Forevermark product line. Brand said that customers who enter the store through online service, will allow Forevermark retailer to act as a showroom and a source of additional services.
"The dynamics of the acquisition of jewelry has changed," said Forevermark director for operations with the US Charles Stanley (Charles Stanley) in his speech at the forum Forevermark.
"Together we are destroying the stereotype that when buying online, buyers are guided by the price. E-commerce is the next step in our efforts to return profits to independent jewelers, increase the value of the product for customers and preserve the "diamond dream".