The season of Christmas sales demonstrated some revival of the jewelry market compared to the disastrous 2008. In the main market - in the US - sales grew at every second retailer, and in the fifth part - by 20%. It looks inspiring, especially against the background of the general results of the year, showing the freezing and declining incomes of 60% of jewelery sellers and frankly sluggish growth among the rest. The Christmas season also showed a rare level of variation in the rates of large retailers: sales of Tiffany & Co., for example, grew by 17%, while Zale Corp., by contrast, fell 12%. This variation, unusual for pre-crisis times, most likely reflects the ability of marketers of companies to respond quickly to changes in demand within the main trend: the bulk of buyers prefer products,

Sales of diamond producers last year decreased by an average of 40% and there is no sign of any significant signals indicating the rapid recovery of this market. The raw material market is a sharp contrast: the total sales of DTC and ALROSA are approaching $ 900 million in January, and taking into account the supplies of other producers, the market will obviously take a billion-dollar line, which is quite comparable to the pre-crisis period.

Do the modest successes of jewelry retailers and the impressive achievements of rough diamond producers reflect a steady trend of restoring markets or are they just a respite before a new protracted peak? In our opinion, the dynamics of such indicator as the "savings rate in US households", which is a direct indicator of the population's readiness to increase consumption, can prompt the answer to this burning question. In the 70s - early 80s of the last century, the savings rate fluctuated around 10%, rising to 12-14% at the time of the well-known economic crises. But from the mid-80s, when the discount rate of the Fed began to decrease steadily and steadily, and the population's demand for goods and services to be spurred on by means of constantly cheaper loans, the saving rate began to decrease steadily.

http://rough-polished.com/ru/analytics/35979.html