A year after the global financial and economic crisis and the subsequent deep recession in the Antwerp World Diamond Center, the emergence of a qualitatively new situational phenomenon generated by the crisis, namely, the so-called "new normal" reality, is noted.

This means a new economic order that has made adjustments to the mindset of buyers, particularly in the United States.

According to experts, the buyer, beaten by the financial crisis, which distinguished the strength and speed of distribution, radically changed the attitude not only to spending, but also revised the way of life. Households are now avoiding "ostentatious" purchases and are carefully considering the need to purchase goods not of prime necessity.

Today, the buyer thinks in the following way: if there is an opportunity to purchase cheaper, it is worth using.

The Western world appears to be entering a period of a "new normal" reality, characterized by a reduction in the debt burden of households, a great desire to accumulate and reduce consumption. This metamorphosis will affect both the US economy and the global economic system as a whole. Experts expect that in the US retail trade volumes, which have a huge infrastructure, will decrease, and commodity producers will bet on the production of more export-oriented products.

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