Many prominent representatives of the diamond-diamond complex are inclined to believe that the market has finally reached the bottom and will unfold in the very near future. Sinks dissolve, the demand for diamonds starts to grow, which allows us to hope for price recovery within 3 - 4 months to a level that provides a positive profitability of mining. It is expected that at the next DTC site will be sold rough diamonds for $ 700 million, and by Christmas or a maximum in the first quarter of 2010, the market is stabilizing at price levels, about 30-40% higher than the February lows of this year. If this blissful scenario miraculously becomes a reality, then it must be recognized that the diamond market is the braver of all the others coping with the global crisis; Therefore, its current structure fully meets the requirements of the time and,

Opponents draw not so rosy picture. Analysts at Frost & Sullivan believe that demand for rough diamonds will not increase in either the short or medium term, and diamond production in Africa will continue to decline steadily for at least another year and a half. This view is shared by analysts at Royal Bank of Canada Capital Markets (RBCCM), who argue that the bottom has not yet been reached by the market. With the colleagues from RBCCM, the representatives of the Israeli banking community are clearly in agreement, having reduced lending to the lapidary industry by more than 30%. Banks do not believe in a rapid recovery in demand for diamonds, and we must admit that they have objective reasons for this. In the US, unemployment has reached an unprecedented level in the past 25 years, the Japanese economy is falling even faster than the American economy - the purchasing power of the population of these countries, Which accounted for about 60% of the diamond products market, continues to decline. The first quarter of 2009 showed an unprecedented drop in profits of companies owning world jewelry brands (Tiffany & Co., for example, showed a net profit of 62.7% worse than in the same period in 2008). China is unlikely to be able to compensate for this gap at least somehow - while we can observe energetic (albeit not too successful, as in the case of Rio-Tinto) attempts by China's sovereign funds and companies to acquire raw materials around the world, but not to stimulate Domestic demand. Exports, which gave up to 50% of China's GDP, have now halved, and the real number of unemployed is approaching the 40 million mark. The first quarter of 2009 showed an unprecedented drop in profits of companies owning world jewelry brands (Tiffany & Co., for example, showed a net profit of 62.7% worse than in the same period in 2008). China is unlikely to be able to compensate for this gap at least somehow - while we can observe energetic (albeit not too successful, as in the case of Rio-Tinto) attempts by China's sovereign funds and companies to acquire raw materials around the world, but not to stimulate Domestic demand. Exports, which gave up to 50% of China's GDP, have now halved, and the real number of unemployed is approaching the 40 million mark.

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