According to statistics, 80% of employees in the Chinese jewelry industry work for small and medium-sized family enterprises, whose management, as a rule, does not have a good education (in extreme cases in general - education). For example, the correspondent of the Jewelry House (525zb.com) from Shenzhen in the south of China, having communicated with the prominent Chinese brand SunFeel (http://www.sun-feel.com/), found out their point of view that jewelry - It is, first of all, a commodity and it must be sold. They forgot - and forgotten. Therefore, they would prefer to spend a huge amount of money on advertising on central television, than to spend them on improving design developments. This reflects the existing situation in the industry: there is no due attention and respect for the aesthetics of art and the cultural component that translates the works of jewelry designers.

Accordingly, and to the work of Chinese designers attitude is rather disparaging. Often they are regarded as handymen who, between other important matters (such as selling a diamond ring), can still draw, blind or cut something. As a rule, management gives the highest priority to the sale of products, so the profit-making divisions of companies are valued much higher than designers who do not bring money, but only "sit and increase the cost" - as the owner of a small bench of gold jewelry addressed to the recent Shanghai jewelry exhibition Neighbors on the stand, designers.

The desire of some enterprises to translate each employee into a cash equivalent is so great that in the hot season of sales they can even transfer designers from creative positions to sales. Thus, their design work becomes only an auxiliary activity. In addition, it can often be observed that for the creative work the proper conditions are not created: silence and privacy, so necessary for concentration.

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