Three weeks before the opening of the 5th Antwerp Diamond Trade Fair (ADTF), the organizing committee of the event announced the holding of two specialized seminars - business breakfasts dedicated to diamond marketing and advertising.
On January 27, the seminar will feature an expert on diamond marketing from Chicago Aleah Arundale-Siegel, who will talk about the specifics of retailing of diamonds and diamond jewelry.
The second seminar, which will be held on January 28, will host the president of the World Federation of Diamond Exchanges (WFDB) Ernst Blom (Ernst Blom). He will inform about the initiative of the World Diamond Brand Foundation (WDMF) to develop and implement a global campaign of industry-wide marketing and advertising. Blom is also deputy chairman of WDMF.
"Retailers are in dire need of support for their consumer-oriented advertising and marketing campaigns." Mr. Blom will give an overview of the business model proposed by the World Diamond Mark (WDM), which has already received approval from a wide range of market participants in the jewelry market with diamonds, "- said in this regard, Ya'akov Almor (Ya'akov Almor), responsible for communications in WDM. "