Signet Jewelers Ltd, the largest specialized jewelry retailer in the US and UK, summed up the eight-week season of holiday sales, which ended on December 28, 2013. Sales in comparable Signet stores in the US grew by 4.9%, and the results of the unit in the UK were even better than the US - recorded an increase of 5.2%.
"We are pleased that we were able to achieve sales growth in our stores by 5% in the past holiday season and are particularly encouraged by the improvement in our UK division and impressive sales results across the Internet in all regions," said Signet CEO Mike Barnes, .
Barnes stressed that in American outlets the holiday sales season was characterized by high trading activity in November and a strong final in December. "Nevertheless, it was necessary to introduce additional discounts in connection with a large number of promotions in the retail environment, as well as complex trends in the dynamics of consumer traffic," said the director of Signet.