American retailer Jewelry Exchange reported that sales in comparable stores in November rose by 13.7%, not revealing the final figures. Among the hits of November sales included certified diamond diamonds-1 carat solitaires, which the company offered at a price of $ 1,990, as well as new rings with 18-carat gold diamonds in a classic style, reports Rapaport.
The company explains the increase in sales volume by the release of new product lines and is now set to launch the full collection of Infinity for Christmas. Initially, the company planned to launch Infinity on Valentine's Day in 2014.
Ashkan Tahvildaran, head of design and production of Jewelry Exchange, said: "We have been developing the Infinity collection with great inspiration, because we like the association with diamonds, which symbolize eternity and infinity. We are very proud of the success of this collection, as well as other latest innovations to our product line. "