The new advertising campaign De Beers Diamond Jewellers will be launched next month.
In the campaign took part model Andrea Diaconu, who was chosen for natural beauty and elegance.
Photographer of the campaign was Mary McCartney, who already worked with De Beers on the project Moments in Light, in which famous women of the art world talk about their lives and advertise products of the jewelry brand.
"We are extremely pleased to work with Mary and Andrea on creating unique photographs," said De Beers Diamond Jewelers CEO Francois Delage.
"They are both ideal for conveying our unique vision of femininity, a natural beauty that does not require sacrifice, an important step in continuing to create the image of our Jeweler of Light and its presentation in an elegant and modern manner, he added.
The new advertising campaign will start simultaneously with the release of a new collection of De Beers Aria, which presents jewelry and watches.