Leading American online store of diamonds and jewelry Blue Nile reported on financial performance in the third quarter ended Sept. 28.
Net sales of the company increased by 6.9% and reached almost $ 106 million.
International sales climbed 25.6% (to $ 21.5 million from $ 17.1 million in the third quarter of 2013) thanks largely to China.
In the US market in the third quarter, Blue Nile showed stable results: sales in the wedding segment of the jewelry market increased by 5% - to $ 60.8 million against $ 57.9 million in the same period a year earlier. However, trade outside the segment of engagement rings fell by 1.7% to $ 23.5 million. Last year, this figure was $ 23.9 million.
According to the forecast, net annual sales of Blue Nile in the financial year 2014 will amount to $ 475 million to $ 490 million.
Also Blue Nile reported that the amount of the largest purchase by one customer was $ 1.8 million. At the same time, the largest transaction made through a mobile device amounted to $ 187 thousand According to the CEO of Blue Nile, Harvey Kanter (Harvey Kanter), more than half of the company's revenue was obtained from sales through mobile devices.