The marketing campaign, "Diamonds do good» (Diamonds Do Good) with a particular focus on consumers of "two thousandth generation" strikes outstanding performance, notice in the DEF.
As part of the target media plan, including the publication of materials on Hulu, Pandora, YouTube, and online strategy of influence, it is noted that the campaign "Diamonds do good" resonates with consumers.
The recently updated website DiamondsDoGood.com draws trends and preferences "millennial". New sections include the history of celebrities who advocate the message of "doing good", as well as a special section called "Nearby jewelers, strengthen community ties," which tells the story of independent jewelers that benefit their own communities.
To help retailers to convey a powerful message to your existing and new customers in the JCK Show Foundation will hold a seminar entitled "What they want and what you need to know your customers: how diamonds are doing good."
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Foundation of the World Diamond brand (World Diamond Mark Foundation, WDMF) in collaboration with Fiera Di Vicenza will hold a seminar on the topic "What consumers expect to hear from retailers of diamonds" in the upcoming VICENZAORO fair. VICENZAORO Fair in Italy will be held 22-27 January.
VICENZAORO January exhibition presents a selection of the most important brands of the jewelery industry from more than 120 countries worldwide. It is dedicated to the latest trends in the jewelry industry, collections and innovative projects.
The seminar WDMF Yaakov Almor (Yaakov Almor), responsible for communication WDMF, asks listeners audience questions about diamonds, for which retailers often do not know the answer.
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