The report, prepared by Edahn Golan Diamond Research & Data, clearly showed that consumers aged 25 to 34 spent 28% more on jewelry than the average household. In addition, young people under the age of 25 years increased the cost of jewelry by 100% in the period from 2003 to 2013.
"The report on the state of the US jewelry market contains unique information that was never before available to the diamond industry, and includes detailed demographic studies of who buys jewelry and what, and the cost of these purchases." In the study, we proved that today's 20-35-year-olds are the main demand for jewelry, "said Edahn Golan, global consultant to the diamond industry and author of the report.
Partly thanks to this trend, jewelry sales in the US rose 1.4% to $ 68.8 billion. Sales of watches were particularly successful, growing 7.7% to $ 9.13 billion. The average price of jewelry was a record $ 434 per household . However, despite the fact that demand for jewelry increased, experts observed a decline in the average price of jewelry purchased. Holiday Christmas sales of jewelry products also fell 1.2%, although they are now the main time frame for the sale of jewelry.
Diamonds are an important component of the jewelry business. They are offered not only as an engagement gift, but also used to replace stones lost from jewelry or to improve such luxury items. It is not uncommon for customers to change a diamond in their favorite jewelry, such as a ring, for a larger and beautiful stone.
In 2014, the US imported $ 24.16 billion worth of diamonds, the average price of stones was $ 2023 per carat. However, polished exports amounted to $ 20.93 billion.
With regard to the net import of diamonds, Israel's share was $ 9.25 billion in 2014. In second place is India with $ 7.68 billion, and on the third - Belgium, its share was $ 4 billion.
Thanks to the recovery of the US economy, consumers plan to buy more premium segment products. The natural choice in this case are jewelry, and the increased demand for them means that this trend continues even now.
Completely with the report of Edan Golan can be found here .

Chow Tai Fook Jewelery Group Limited received the BrandLaureate award in the category "Jewelry Retail" at the BrandLaureate BestBrands ceremony. The judges jury recognized the merits of the company in branding its products, as well as in its main provisions, which resonate with buyers and allow this retail company to occupy a leading position in its segment.
Peter Suen, CEO of the group of companies, said: "We are extremely pleased to be awarded the winner of BrandLaureate, which is very important for our company, as it is the second such award recognizing the achievements of our brand." The top manager noted that this honor underscores Chow Tai Fook's commitment to producing jewelry for discerning customers. "The award is also proof of our leading position in the industry, and we plan to offer our customers even more new jewelry at the most attractive price," added Suen.
The BrandLaureate BestBrands award is presented to successful brands, which have many years of successful branding and a sales culture, as well as a remarkable success story. The theme of this year's award was "Brand Promotion and Brand Movement".

Cartier, the manufacturer of jewelry and premium watches, which already owns a store in New Delhi, plans to open a second boutique in India. At the moment, the company is considering various business models to maximize its potential in this country, reports the Economic Times.
"India is a very important market, we have Indian buyers around the world, but at the moment the market is in a rudimentary stage of development," said Laurent Gaborit, managing director of Middle East, Indian and African Cartier units. take into account the size of the population, incomes and success stories, then here we see a significant potential. "
Cartier, once the royal jewelery house of India, also sells watches through many of its branded branded stores. Despite an optimistic outlook for the future, Cartier, like many luxury brands, faced such difficulties as the lack of a suitable trading environment and the propensity of the people of India to invest in marketing, as evidenced by the recent exhibition of old cars and motorcycles owned by Indian collectors. Cartier is also trying to find ways to teach buyers from India the importance of investing in branded jewelry.
Gabori noted that even consumers should understand the benefits of long-term investments in branded products. "It is difficult to change the established perceptions of people, but as soon as brands enter the game, this view will have to change," he added.

Singapore IIa Technologies, one of the leaders in the production of synthetic diamonds, announced the launch of the world's largest diamond growing laboratory with an area of 18.5 thousand square meters. meters. In this newest and most modern establishment, colorless high-quality diamonds of type IIa will be produced commercially.
Vishal Mehta, CEO of IIa Technologies, said: "We are extremely proud of creating the world's largest laboratory here in Singapore, the innovation center of Asia. Today, our company is the only one in the world capable of growing high-quality diamonds of type IIa, which are considered the purest and the rarest of all. "
IIa Technologies also opened the first of its kind diamond research center, which will provide the latest scientific information to all departments of the company. In addition, the center will study the microwave chemical vapor deposition method (MPCVD), which will use a new generation in the use of synthetic diamonds.
Lim Kok Kiang, deputy managing director of the Singapore Economic Development Board, said: "IIa Technologies investments in Singapore are opening up new opportunities for exploring the possibilities of using high-tech diamonds, for example, high-precision cutting, storage systems data in quantum computers, optical sensors and radiation detectors, which will increase Singapore's competitiveness in research, development and production. "

TAG Heuer, Google and Intel have agreed to cooperate in the project to create a Swiss smart clock based on Intel technologies and the Android Wear operating system, Rapaport News reports. About the creation of a joint project was announced at the TAG Heuer pavilion at Baselworld.
Jean-Claude Biver, head of the watch division of LVMH and supervising the brands Tag Heuer, Zenith and Hublot, David Singleton, director of Android Wear design, and Michael Bell, vice president of the corporation and the CEO of New Devices Group, part of Intel, attended the ceremony dedicated to the new project.
TAG Heuer stated that this partnership will help create a product that will belong to the premium segment, but at the same time will be associated with the daily life of the user.
"The merger of Swiss watchmaking and technology in Silicon Valley will allow us to combine innovation and consumer confidence.Our cooperation implies a broad outlook for interaction, allows creating mutually beneficial cooperation, therefore the potential for all three companies is truly unlimited," Beaver said.
Guy Sémon, CEO of TAG Heuer, said: "The quality of Swiss watches is known all over the world." When this quality is combined with new technologies and the global influence of corporations such as Intel and Google, then using the Android Wear platform based on Intel technologies, we can start a technological revolution in our industry, so today I'm happy to be a part of this revolution with TAG Heuer. "

The exhibition Baselworld, which unites the largest and most prestigious brands in the world, began its work on March 19 and will last a whole week - until March 26. More than 4,000 world media representatives, daily newspapers, magazines, specialized publications, major TV channels, will contribute to the creation of an unprecedented global information background, emphasizing the leading position of the exhibition of the watch and jewelry industry.
René Kamm, CEO of the MCH Group, thanked participants and the press for their contribution to "creating a unique global information background, which underscores the important position of the Baselworld exhibition in the watch and jewelry industries."
"This position needs to be relentlessly defended, therefore Baselworld is always moving forward, improving its advantage and influence with each passing year, and never ceasing to innovate to meet ever-growing demands," added Ms Sylvie Ritter, managing director of Baselworld.
Each year, more than 1,500 brands from 40 countries, more than 150,000 visitors and 4,000 press representatives come to Switzerland - the main platform for demonstrating innovation.
Commenting on Swiss watch exports, Mr. François Thiébaud, President of the Committee of Swiss Exhibitors, noted that 2014 ended on a more complex note and that this was a year of high consolidation for the Swiss watch industry.
But despite the difficulties, the export of Swiss watches showed growth with an increase of 1.9% compared to 2013, reaching an index of 22.2 billion Swiss francs.
Francois Thibaut stressed that the watchmaking industry in Switzerland is "extremely strong". In 2014, Swiss manufacturers sold 28 million hours, 16.5 million mechanical and 4.41 million quartz. The most popular price range, showing the greatest growth, was the range of 200-500 Swiss francs.
Speaking about world markets, François Thibault pointed out that Asia still holds a leading position with a figure of 53%. The United States for the past year showed an increase of 6.2%; China, on the contrary, showed a decline in growth of 3.1%; Hong Kong - 0%; its index surprised Japan, adding 15%; in Italy the growth was 0.5%.
December 2014 was a difficult month for Switzerland. Crisis impact also affected the production of watches, when the Swiss central bank released control of the retention rate and the Swiss franc fell by 20%; while no one was willing to raise prices for their goods. Nevertheless, January 2015 showed a promising start - exports this month reached 1.6 billion francs, which is 3.7% more than in January 2013.
The first exhibition "Schweizer Mustermesse MUBA" in Basel, which featured a special section for watches and jewelery, dates back to 1917. The official name of the Baselworld exhibition was received only in 2003, underscoring its position as the main world event in the luxury goods industry.

Frederick Goldman Inc., one of the largest jewelry manufacturers in North America, has announced three new patents from the US Patent and Trademark Office. These new patents for innovative technologies have added to the patent portfolio of the company, and will now be used to create jewelry from the modern men's jewelry brand TRITON.
After four years of constant research and testing, three new patents describing the technology of modern nanocoatings were issued to the company by the US Patent Office. Frederick Goldman will apply a new production process when creating jewelry collections of his brand TRITON to provide a new level of strength, durability and strength of the surface of their products. Thanks to these new technologies, Frederick Goldman continues to develop the category of modern metals in general and its TRITON brand in particular.
"This modern coating using nanotechnology is the most advanced technology available today, but we plan to continue our research to further expand our patent portfolio," said Andrew Derrig, vice president of engineering at Frederick Goldman. Thanks to our leading position in the research of new materials and technologies, we will continue to create products of the best quality for the consumers of our TRITON brand. "

The jewelry brand Coronet has created a brilliant guitar Gibson to celebrate its debut at the Baselworld exhibition, which is currently taking place in Basel, Switzerland. Coronet teamed up with Chow Tai Fook and designer Mark Lui to enter the Guinness Book of Records, creating the world's most expensive guitar.
Named "Eden Coronet" guitar is encrusted with diamonds weighing more than 400 carats, and approximately 1.8 kg of 18-carat gold. The approximate cost of the product is $ 2 million.
Aaron Shum, head of Aaron Shum Jewelry, said: "We were very pleased to team up with Chow Tai Fook as a diamond partner who sponsored the purchase of high-quality diamonds, as well as with Gibson Brands, who also helped us create the Gibson diamond guitar The product was implemented thanks to the designer Mark Louis in an attempt to get into the Guinness Book of Records. "
The Coronet team, assembled to create a unique tool, consisted of 62 masters, three development specialists and two project managers led by Peter Wu, a well-known master of decorative and applied arts. A team of 68 people spent about 700 man-days to create a finished product from concept development to market research, design, technical analysis, material procurement, molding, casting, polishing and quality control.
According to Henry Juszkiewicz, chairman and CEO of Gibson Brands, "We were pleased to partner with Aaron Shum Jewelry Coronet brand and designer Mark Louis in creating this masterpiece." This cooperation confirms our commitment to the excellent design and craftsmanship of this facility. "
After demonstrating the guitar at the Baselworld exhibition, Chow Tai Fook will organize her show in some major cities of Continental China.

The World Diamond Mark Foundation (WDMF) publicly presented the Victoria necklace created by Messika Joaillerie from Paris, inlaid with a 60.06-karat bright yellow fantasy diamond. The diamond, framed by a thin frame made of platinum, which creates the illusion that the stone soars in weightlessness, has attracted the attention of thousands of visitors to the Jewelry Exhibition in Istanbul.
Organized by the Turkish Jewelery Exporters' Association (JTR), the WDMF public event, sponsored by André Messika Diamonds and Valerie Messika Jewelery, was one of the highlights of the exhibition and attracted the attention of local and international TV channels and news agencies.
Although the cost of the necklace was not officially announced, experts estimated this product at about € 4 million.
"WDMF's main goal is to promote diamonds among consumers, which is why we are constantly looking for opportunities to create media events in the center of which would be diamonds. from JTR, Istanbul Stock Exchange (Borsa Istanbul) and HRD Antwerp Turkey, the stand with a necklace "Victoria" was placed at the entrance to the exhibition, it was seen by thousands of visitors, "said WDMF chairman Alex Popov." This is another example of an event which is designed to promote diamonds in the media space, which attracted a lot of attention to diamonds and jewelry with them. "

In the fourth quarter of the financial year, which included the period of Christmas holidays and ended on January 31, 2015, sales of Tiffany & Co. The company's earnings rose to $ 196 million, or $ 1.51 per share, although last year a loss of $ 104 million was recorded for this indicator due to a lawsuit with the Swatch Group. Comparable sales remained at the same level.
Frederic Cumenal, President of Tiffany & Co., said: "Now it is clear to everyone that Tiffany & Co. is under the influence of global economic uncertainty, especially the strengthening of the US dollar, which influences the process of converting sales in foreign currency back to dollars, as well as purchases of foreign tourists in the US As a result, we decided to proceed with caution to plan our strategy for the coming fiscal year, and expect not so significant growth in net revenue and a minimum level of ro is the net profit. We expect lower sales and earnings in the first half of the year and a significant increase in these indices during the second half of the year. In the long term, Tiffany & Co. are waiting for the good times, we are planning a number of significant actions to increase. "
In the completed financial year, the company opened eight and closed two branded stores. By the end of the reporting period, Tiffany & Co. owns 295 stores in both the Americas, Asia-Pacific, Japan, Europe and the United Arab Emirates.
Gross profit as a percentage of sales increased to 59.7% compared with 58.1% in 2013. Improvement of this indicator was achieved mainly due to lower production costs, higher retail prices and a greater proportion of expensive jewelry in total sales.
Chairman and CEO of the company Michael Kowalski (Michael Kowalski) said that in general, the year 2014 was successful for Tiffany & Co.
"We increased the number of our stores, presented new amazing jewelry and increased customer awareness, and we managed to achieve a significant increase in net revenue and revenue last year," he said.